CARBONDEX INFORMATION MEMORANDUM
  • INFORMATION MEMORANDUM FOR THE SALE OF 30% EQUITY IN CARBONDEX LLC
    • Teaser, Slide-deck & Termsheet download links
  • Executive Summary
    • Introduction
    • iP2P Global Ltd
    • Amount & purpose of fund raising
    • Proposed Investment Structure
  • The Carbon Credit Markets
    • The current state of our environment
      • Urgent actions required
    • Regulated carbon credit markets
    • Voluntary carbon credit markets
      • Voluntary carbon markets - growth momentum
      • Voluntary carbon credit markets - spear-heading growth
      • Voluntary corporate commitments are main growth driver
      • Benefits of VCM & Carbon Credit Standards
    • Carbon credit market growth is uneven
  • VOLUNTARY CARBON MARKET PROJECTIONS
    • The VCM Market Projections (2020-2050)
      • Future VCM demand scenarios
      • Future VCM average price projections
      • Future VCM market value
  • CURRENT STATUS OF THE CARBON CREDIT MARKETS
    • Carbon Credit Market Type
      • Primary Markets
      • Secondary Markets
      • Retail Markets
    • Current ownership, retirement & offset certification practices
      • No ownership registry
      • Carbon credit offset certification
      • Getting offset certificate from carbon registries
    • Issues with current market practices
  • HOW CAN BLOCKCHAIN TECHNOLOGY FIX THE CURRENT ISSUES IN THE CARBON CREDIT MARKETS
    • Why Blockchain Technology ?
    • Ways that Blockchain technology can improve the carbon credit markets
    • Current Carbon Credit Blockchain Projects
      • A single carbon credit token issued from a pool of multiple carbon credits
      • A single carbon credit token issued against a single type of carbon credit
      • Multiple carbon credit tokens issued against multiple carbon credits
      • A single carbon credit token issued from a pool of multiple retired carbon credits
      • A single carbon credit token issued against a single type of carbon credit (DIY standards).
  • CARBONDEX
    • A decentralized exchange
    • Automated market maker & liquidity pool.
    • CCOIN
    • Carbon Credit Tokens
      • Carbon Credit Spot Token
      • Carbon Credit Forward Token
      • Carbon Credit Offset Token
    • Using CarbonDEX
  • BUSINESS STRATEGIES
    • Marketing Strategy
      • Online Marketing
      • Partnership Programs
    • Future Product & Services Strategies
    • Expansion Strategies
  • FINANCIAL ANAYSIS
    • Treasury & DEX Operations
      • Treasury operation - CCRF tokens
      • Treasury operation - CCRS tokens
      • Treasury operation - CCRO tokens
    • Revenue & Costs Assumptions
    • Financial Results Projection
  • DEV TEAM & PARTNERS
    • iP2P Global Ltd.
    • HMR Konsultan (Labuan) Ltd.
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  1. BUSINESS STRATEGIES
  2. Marketing Strategy

Online Marketing

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Last updated 2 years ago

Direct sourcing - online

Carbon credits are mainly available for purchased and offset from various websites owned by website brokers and the latest carbon credit or ESG (Environmental, Social, Governance) news are disseminated through specialized carbon research or news website and online news portal. Therefore just like the cryptocurrency markets, the majority of the general public relies on online channels for information on carbon credits and ESG news.

Consistent with the fact above, CarbonDEX will directly source users online by undertaking the activities as shown below:

Community Development:

I) Social Media Channels: by creating, and maintaining our own page on Facebook, Instagram, Reddit, Twitter, Medium & Naver. II) Social Chat Channels: by creating group chats with active moderators on Kakaotalk, Signal, Telegram, WeChat & Whatsapp.

Online advertising & promotion:

I) Sponsored articles & advertising on specialized industry media websites II) Advertising on relevant 3rd party websites, III) Publish new research or articles and distribute them to journalists, media outlets, trade publications, blogs & websites by using services like PR Newswire IV) Influencers marketing on social media and chat channels.

Event promotion:

Speaking arrangement, attendance, and sponsorship of relevant carbon credits or ESG events.